Previz, 3D and AI generated content
Uber Eats
TVC | 2024
Produced by Austin Studio
Directed by Tim Green
Here I was asked to do some initial previz work for an Uber Eats shoot, which then evolved to delivering finished artwork to be used as backplates for the online edit.
Working with the Austin team, Tim Green and the creative agency we workshopped the ideal domestic scenes to support their practical shoot of the groceries and supermarket shots.
The primary requirement was a rapid turnaround of iterations, so I worked in 3D to establish the layout and framing of each shot as we worked towards final sign off. Then I was able to use an AI workflow to add some final polish and realism to the final shots.
I delivered the backplates along with a supporting set of depth passes and lighting passes so the final VFX team could composite the scene with realistic DOF.
