Creative Direction & Design

With over 20 years of experience in a highly-varied set of roles, I find it hard to put a succinct summary on what I could do for your brand, so instead I’ll just share what I like to do, and we can go from there.

While I’m comfortable with all stages of the creative process, I’m most happy when I’m working on either Strategy & Concepts or Finished Assets. I believe that the decisions made during these bookend phases are pivotal in bringing substance and sophistication to the hard work done between them.

I enjoy researching, designing and visualizing an ideal state for a wider team to aim towards, be that through treatments, wireframes, storyboards or animatics.

I also love to create premium visual assets for the latter part of a project to ensure the audience experiences each project in its best light. That usually includes rendered 3D CGIs, AI content, motion graphics, animation and visual design.

Strategy & Concept
Research, Storyboarding, Animation, Design

  • Creative Direction

  • Art Direction

  • Look and Feel Research

  • User Experience, Information Architecture

  • Wireframes and High level UI Design

  • Storyboarding

  • Dimensionally accurate 3D Set and Location Mockups (Techviz)

  • Animated Storyboards, Animatics, Rough-Cut Edits (Previz)

Finished Assets
CGIs, Film, Motion Graphics, AI content

  • Photorealistic and Non-Photorealistic rendering

  • Final UI, Interaction Design

  • 3D modelling and Photogrammetry

  • Still image Retouching and Compositing

  • AI Generated imagery

  • Motion Graphics and VFX Compositing

  • Unreal Engine development

  • Title Sequences and Explainer Videos

You can use the link below to jump to an Archive of some of the best projects I have been lucky to lead or collaborate on in the last 20 years. In there you’ll get a glimpse of how I approach the creative process.