Design & Creative Direction

I find it hard to put a succinct summary on what I could do for you as a designer, so instead I’ll just share what I like to do, and we can go from there.

While I’m comfortable with all stages of the creative process, I’m most happy when I’m working on either Strategy & Concepts or Finished Assets.

I believe that the decisions made during these bookend phases are pivotal in bringing substance and sophistication to the hard work done between them.

I enjoy researching, designing and clearly communicating an ideal state for a project team to aim towards.

Strategy & Concept
Research, Storyboarding, Animation, Design

  • User Journeys, Personas

  • Look and Feel Research

  • User Experience, Information Architecture

  • Wireframes and High level UI Design

  • Storyboarding

  • Creative Direction

  • Art Direction

I also have a long history of delivering premium finished assets to ensure the audience experiences each project in its best light.

Finished Assets
CGIs, Film, Motion Graphics, AI content

  • AI Generated imagery

  • Final UI, Interaction Design

  • 3D modelling and Photogrammetry

  • Rendering, Retouching and 2D Compositing

  • Motion Graphics and VFX

  • Unreal Engine development

  • Video editing

You can use the link below to jump to an Archive of some of the best projects I have been lucky to lead or collaborate on in the last 20 years. In there you’ll get a glimpse of how I approach the creative process.