Target Christmas

This project was surprisingly involved for something that looks so effortless in its final execution. I worked with the Austin Studios team and their Production Designer to explore a whole lot variations on the core creative concept.

With limited space to work in it was important that every element shown on the diorama style sets be placed in the most optimal position for lighting, contrast and to allow for the talent to move around without breaking anything.

A final push was then made to supply detailed tech specs and shop drawings for the art department to recreate our digital set pieces in real life.