Case Study | Previz and Techviz
Honda Hybrid
TVC | 2024
Produced by FINCH company
Directed by Toby Pike
Working with the team from FINCH from the early stages of their creative input on this one, we first explored what it might look like to cover the entire floor of a warehouse with whiteboard sketches - using AI generated content.
Further rounds of previz then focused on the warehouse’s size, location and features, planning out just how large things needed to be to pull of the skilled driving sequences.
Finally I was supplied with 3D models of the latest Honda vehicles, which were included in all of our previz images and animations.
